My CV

Professional Experience

Marketing | Strategy | Brand Messaging | Social Media | Corporate Communications

Interdependence PR- Writer

2020, Chicago, IL

Researched and wrote bylines for PR agency telehealth clients for publication in business healthcare magazines, including AHIMA.
Recommended copy audits and streamlined processes using copy templates to ensure information accuracy and delivery.

Alight Solutions- Copy Editor

2018, Lincolnshire, IL

Worked with design teams to evaluate and update print and digital materials communicating new corporate insurance plans to employees.
Reviewed and edited to ensure accuracy, consistency and tone.

Colorado Technical University- Writer

2016, Colorado Springs, CO

Partnered with senior writer to create copy for digital brochure to promote CTU’s online education and degree programs.

vAuto- Writer/Project Manager

2016, Oakbrook Terrace, IL (2016)

Created copy templates to streamline production, increasing speed and securing accurate, consistent and quality messaging.
Wrote long and short form copy for large-scale B2B email campaigns.

HY Connect (ad agency, now part of MERGE network)- Medical Copy Editor

2015 - 2016, Chicago, IL

Collaborated with agency creative and account team to support new pharmaceutical product launch.
Edited all print advertising to ensure regulatory and brand compliance, accuracy, tone, and consistency.

Physicians Interactive (now Aptus Health)- Senior Editor

2015, Libertyville, IL

Partnered with pharmaceutical client teams to create physician- and patient-facing digital marketing campaigns.
Lead team of writers and editors to ensure compliance, tone and consistency of copy.

Radiant-1 (Marketing and Advertising Agency)- Writer

2014, Chicago, IL

Developed copy and selected images for FedEx B2B email campaign promoting services to business owners.
Researched untapped markets, analyzed brand’s social presence, and created concepts for campaigns to target new businesses and increase market share.

Lundbeck- Editor, Advertising and Promotions Review

2013-2014, Deerfield, IL

Reviewed marketing materials for new pharmaceutical brand and labeling indications for patient and physician markets
Edited to ensure message efficacy, brand alignment and compliance with Regulatory guidelines for FDA submissions.
Elements included web sites, mobile applications, product brochures, patient advocacy and education programs, and speaker and video scripts.

AbbVie Business Services- Senior Communications Manager

06/2013 - 09/2013, Lake Bluff, IL

Revamped SharePoint portal to improve usability and streamline executive communications reaching internal and affiliate stakeholders globally; wrote key messaging and managed site content.
Strengthened impact by producing series of leadership videos for intranet publication.

Advocate Health Care (now Advocate Aurora Health)- Writer/Editor

11/2012 - 02/2013, Barrington, IL

Collaborated remotely with 3-member team to develop content for 1000-page web-based Magnet Certification application.
Edited and rewrote dozens of manuscripts submitted by hospital professionals to ensure consistent and accurate messaging delivered in one singular tone to best represent health care system’s award-winning achievements.

Abbott Laboratories- Senior Editor

11/2011 - 02/2012, Lake Bluff, IL

Managed editorial direction of branded collateral for multiple pharmaceutical products by collaborating with Marketing, Medical, Regulatory, IT, and Agency representatives.
Initiated development of standardized core claims decks unique to each brand to streamline accurate and consistent messaging.

Pactiv Corporation- Communications Manager

09/2009 - 02/2011, Lake Forest, IL

Worked with department heads to design strategy, identify objectives, conceptualize themes for Safety, Health and Wellness, Human Resources, IT, Logistics, LEAN, and other business initiatives.
Developed plans and wrote copy for elements including internal signage, print and digital messaging; worked across divisions to manage projects to completion.
Significantly increased intranet usage and employee engagement by scripting and producing videos for meetings and intranet to further drive message.
Wrote digital copy promoting Hefty consumer products on Internet.

Abbott Laboratories- Marketing Communications Manager

06/2008 - 10/2008, Lake Bluff, IL

Created comprehensive communications plan to rebrand internal Quality & Regulatory training organization as a global resource, and to establish standards for future communication and marketing efforts.
Revamped intranet site and developed content to improve usability, reaching more than 70 locations internationally. Sourced, negotiated and hired design and IT specialists to create new visuals for intranet site and marketing materials; marketed training courses and educational events through Abbott’s Lake County intranet (20,000+ readers) and onsite communications vehicles.
Initiated online forum for Quality experts to share best practices of Q&R activities and further strengthen training organization’s brand.

Allstate Corporation- Sr. Communications Consultant

06/2006 - 10/2006, Northbrook, IL

Created strategic plans to increase readership and engagement for intranet reaching 1,500+ Product Technology employees: plans incorporated internal e-mailings with enticing photos and copy to invite and redirect employees to intranet for additional key messaging.
Developed and managed editorial calendars, covered senior leadership meetings, interviewed SME’s and crafted articles on business objectives and achievements for corporate site reaching 70,000 readers; developed copy for PowerPoint presentations and in-house digital signage and printed materials.

HOPE, Northwestern Memorial Hospital- Board Member

2006 - 2010, Chicago, IL

Recommended website revamp; wrote copy for fundraising events and appeals.
Crafted plans for music festivals and leadership training programs, using Facebook and Twitter as platform to reach and engage millennial volunteers.

Early Career

Ad Agency Writer and Promotional Planner, Chicago, IL. Concepted and developed campaigns for various advertising agency clients throughout Chicago area such as: Phillip Morris, Budweiser, Thomas’ and other national consumer food and beverage brands. Campaigns included B&H Rhythm and Blues Festivals (serving audiences of 250K+) as well as smaller venues such as Budweiser& St. Louis Cardinals.

Freelance Writer and Editor, Chicago area. Worked as stringer for Chicago Tribune covering north suburban city council, published features for Tribune Local, Pioneer Press, McCall’s, Pioneer Press, and more

Education

Bachelor of Arts (BA), Communications and Spanish, Regis University, Denver, CO

Spanish Studies, Intercultural Communication, St. Louis University, Madrid, Spain

Editorial Program, University of Chicago Graham School, Chicago, IL

CV: CV